In the world of consumer products, it’s not uncommon for celebrities to lend their names and faces to brands in order to promote and sell products. While some of these celebrity-founded brands may be nothing more than a passing fad, others have managed to build a loyal following and establish themselves as legitimate players in their respective industries. Here are a few popular celebrity-founded brands that you might want to check out in 2023:
- “Fenty Beauty” – Founded by pop icon Rihanna, Fenty Beauty has quickly become one of the most buzzed-about makeup brands on the market. The brand’s unique selling point is its commitment to inclusivity, with a wide range of shades and products designed to suit a variety of skin tones and types. In addition to makeup, Fenty Beauty also offers skincare and fragrance products.
- “Dollar Shave Club” – This subscription-based grooming brand was founded by actor and comedian Michael Dubin and has become a household name thanks to its humorous and irreverent marketing campaigns. Dollar Shave Club offers a range of affordable razors, shaving creams, and other men’s grooming products that can be delivered right to your door.
- “Bevel” – Started by actor and activist Tristan Wilds, Bevel is a men’s grooming brand that specializes in products for men with coarse or curly hair. The brand offers a range of shampoos, conditioners, and other hair care products, as well as razors and other grooming tools.
- “Goop” – Founded by actress Gwyneth Paltrow, Goop is a lifestyle brand that offers a range of products, including clothing, home goods, and beauty products. The brand is known for its wellness-focused ethos and has gained a devoted following among fans of natural and organic products.
- “Honest” – Actress Jessica Alba co-founded Honest, a brand that offers a range of natural and organic products for babies and families. The brand’s product line includes diapers, baby wipes, and household cleaning products, all made with safe, natural ingredients.
Whether you’re a fan of the celebrity founder or just looking for high-quality products, these brands are worth considering if you’re in the market for something new in 2023.